21-23 Aug 2024
ICC, Sydney

The status of the Collaboration Technology Market: 2019 and beyond

Nov 30, 2019

According to the latest industry research conducted by Integrate, the Collaboration Technology market in Australia and New Zealand is rapidly evolving in the AV category and is expected to experience strong growth and demand in the next five years.

By: Dominic Bailey

Deloitte estimates Australia’s collaboration economy, which includes technology, to be worth about $46 billion annually.

The global enterprise ICT collaboration market was valued at US$32.74 billion ($48.43 billion) in 2018 and is expected to grow with a compound annual growth rate of about 10.7 per cent until

Growth is expected to be driven largely by a range of hardware and software innovations that will allow more employees to collaborate more frequently and effectively with video and mobile
screen sharing technologies.

Key drivers for growth in the project management and analytics vertical include emerging cloud-based software solutions that offer multimedia collaboration as a viable and inexpensive replacement of existing infrastructure-based Unified Communications platforms.

Intermediary solutions such as APIs Integration are also expected to play a significant part in market growth in this vertical.

In the communication and IT vertical, a high demand for Small Group Collaboration solutions like huddle rooms is expected to continue.

Demand for collaboration technology products

Fig. 1 For each of the following collaboration technology product types please state how you anticipate the demand for each will change over the next 2 years?


Looking for more AV industry insights?  Read the Integrate 2019: Digital Signage Report here.
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