Integrate launches survey to define the future of the AV industry
The Australian and NZ digital media space and advertising is among the world’s most advanced. But just how big is it? And while our northern neighbours expand their markets rapidly, closer to home our domestic economic climates are being affected by housing downturns, population growth and general financial uncertainty – so what exactly does our future hold? Well you tell us.
Integrate asked you, our industry to help define the future with the launch of our inaugural industry research survey.
The survey is designed to analyse current market pressures and client demands, but more importantly help forecast where the future growth and new opportunities lie from a manufacturer, supplier and professionals perspective.
“The Australian and New Zealand is a unique market,’ says Integrate Event Manager, Soren Norgaard. “Our proximity to Asia, and our deep connections to the North American and European markets all have an impact on our buying and demand drivers.
“This region is also a keen adopter of new technology, so we want to understand where the future lies for the ANZ market as a whole so that we can address these trends, challenges and emerging technologies with the industry at Integrate and beyond.”
The event is uniquely placed to conduct this survey as it represents the convergence of all aspects of the AV industry in the region and will be using the findings of the survey to produce an annual report to help continue the discussion.
The report will be made available to anyone who attends Integrate 2018, free of charge. To register for the event online, please click here.