Event Update from Soren Norgaard

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Event Update from Soren Norgaard

I’m pleased to share that Integrate 2026 (2–4 September, ICC Sydney) is shaping up to be our strongest edition yet, and I wanted to take a moment to update you on where things stand 20 weeks from show time.

We’ve now surpassed more than 100 confirmed exhibitors, with a fantastic mix of returning partners and many exciting new names joining the show floor for the first time. It’s a tremendous vote of confidence in both the event and the broader Pro AV industry — particularly in what have been somewhat uncertain times.

On the conference front, we’re thrilled to confirm that both CEDIA and SMPTE will each host a dedicated half-day conference at Integrate this year. These additions bring serious depth and thought leadership to what a compelling program is already.

We’re now putting the final touches on our Tech Talks program, which continues to be one of the most popular features on the show floor. If you or your team would like to be involved as a presenter or contributor, I’d love to hear from you — simply drop me a note.

I’m also pleased to let you know that sponsorship for the AETM Integrate Education Program (IEP) is now open. This is a great opportunity to get in front of qualified decision-makers through AETM’s hosted buyer program. If you’d like to find out more, please get in touch.

Thank you for your continued support. Integrate is looking stronger than ever, and we look forward to delivering an outstanding event in September.

Warm regards,

Soren Norgaard

Event Director, Integrate

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