21-23 Jul 2021
ICC SYDNEY, DARLING HARBOUR

2021 Event Update

Nov 4, 2020 Integrate News

Integrate to co-locate with the Security Exhibition & Conference, 21-23 July 2021 ICC Sydney.

Diversified Communications Australia is pleased to announce that Integrate will return to Sydney in 2021 and for the first time ever, be co-located with our sister show, the Security Exhibition & Conference – Australia’s largest security industry event. The events will be held simultaneously, this means that the dates and location of Integrate will now be 21-23 July 2021, ICC Sydney.

The co-location is set to significantly enhance Australia’s leading AV and Integration and Security events, becoming the only exhibition in Australia to service both industries. Integrate has long been a platform for innovation and showcasing the latest interactive technologies for the Australian AV industry. The Security Exhibition & Conference, also part of the Diversified Communications Australia Technology Portfolio, is dedicated to driving technology and solutions in the Australian security industry. Now with the increased demand for AV solutions across sectors, including security functions, it is an ideal time to co-locate with Security – opening new opportunities that have arisen across both spaces.

In recent years and even more so given the current climate, in each events respective communities, we have seen increasing synergies across both industries that have given rise to growth in areas such as Digital Transformation, IoT, Cyber and Network security, Artificial Intelligence/Machine Learning, Service on Demand, Interactive Cameras and more – developments in convergence which have only accelerated of late.

The growth in these areas is driving genuine new interest from both an educational and product perspective, the co-location of Integrate and Security therefore allows the most current innovations to be brought to the forefront, opening up new education and demonstration opportunities for exhibitors and visitors of both events. It is an opportunity to expand reach to a broader community of end users, consultants, core AV and security installers and integrators who are interested in these solutions that sit across both industries. Hosting the two exhibitions together in Sydney, broadens the reach to a much wider market, the co-location is a natural fit as many of our visitors increasingly seek solutions across both physical security and integration elements, and suppliers continue to adapt to meet the rising demand for Artificial Intelligence and smart technologies.

The exhibition floor of each show will be held alongside each other, with new combined features to include a one-day Summit focused on digitisation, further details of this Summit will be available in due course.

The AVIXA Education Program will continue in its regular format and networking options will remain, but now with a wider industry reach providing more opportunities to make new connections. The additional education and innovation that we will now be able to offer visitors at the one sizeable event will enhance the experience and provide even more relevant solutions to drive a smarter AV industry into the future.


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