The future of projection
For almost a decade, industry pundits have been predicting the death of the projector – yet, sales keep growing. And, in the biggest irony of all, the projector has invaded the one-and-only market deemed as a display-only segment: digital signage.
That’s right, projectors are now being used to make giant signs, too – at a fraction of the cost of LED walls and at sizes only LCD panels dream of. So is it a case of old dog, with new tricks?
The future of projection is bright – literally! Not only have new lighting technologies, like laser, repositioned the projector as the ultimate display technology but we now are approaching perfect colorimetry. And this matters.
The projector, once relegated to only being hung from the ceiling in the middle of a room, can now be placed anywhere – at any angle – in any room and used for any application. And, per inch, projection is, literally, 1/4th the cost of nearly every other display technology.
AV Futurist and Technologist, Gary Kayye, will explain exactly how, why and where, projection will continue to dominate future display applications as a presenter at Integrate 2018 later this month.
Gary Kayye, founder of rAVe Publications, is one of the most prominent personalities in the audiovisual industry. He has been a contributor to WIRED magazine and a technical advisor and columnist for Sound & Communications magazine as well as an opinionated columnist for rAVe [Publications] since 2003. In addition to his writing and market analysis, Gary has been a product, marketing and business operations consultant to dozens of AV companies in the U.S. and overseas. Clients have included companies such as Sony, Sharp, Epson, Lutron, InFocus, Sanyo, Mitsubishi, NEC and Philips.
Gary, who has been involved with the audiovisual market for over 20 years, was the recipient of the InfoComm 2003 Educator of the Year Award and the 2007 NSCA Instructor of the Year Award. Over the years, he has donated much of his time as an active volunteer in the AV industry’s trade association and served as chairman of InfoComm’s Professional Education & Training Committee (PETC), chairman of the ICIA Design School Committee and chairman of InfoComm’s Installation School Committee. In addition, he has served on the InfoComm board of governors. He also helped grow the InfoComm Projection Shoot-Out as the premiere AV industry trade show special event serving on the committee from 1991 through 1997, and was instrumental in launching the Shoot-Out in the European market at the Photokina Expo in 1994 and 1996 as well as the Asian market at the 1995 and 1997 INFOCOMM Asia shows.
Prior to founding his own company, Gary was vice president of sales and marketing for AMX Corporation (www.amx.com), a manufacturer specializing in professional AV and residential AV control systems. Prior to AMX, Gary spent nine years at Extron Electronics, rising to the position of vice president of sales and marketing. Gary earned his bachelor’s degree in journalism in 1987 from the University of North Carolina and is currently Adjunct Faculty at UNC in the School of Journalism teaching a class on how future technologies will affect the future of advertising, PR and marketing. He is also the founder of Swim for Smiles, a non-profit that raises money for the N.C. Children’s Hospital through swimming and other fitness-related events for kids. You can contact him at firstname.lastname@example.org.