Screen age: How technology is delivering more efficient media distribution
Advances in computer networking and bandwidth along with high-capacity, low-cost storage have made producing, downloading and sharing video easier than ever.
By: Dominic Bayley
The Cisco Visual Networking Index forecasts global IP video traffic will account for 82 per cent of all IP traffic by 2022. Internet video to TV will account for 27 per cent of all fixed consumer internet traffic, while video on demand (VoD) traffic will be the equivalent of 10 billion DVDs worth of content per month.
This data supports the view of market analysts that the future will be visual across different market segments, where video-driven forms of communication such as vlogging will continue to shape trends in products and services and will be essential to business reach worldwide.
Statistics from video media platforms indicate a strong global trend of video consumption. For example, around the world people are watching 1 billion hours of YouTube content every day, making YouTube the platform with the highest rate of consumption. YouTube boasts 1.9 billion logged-in users a month, and more than 400 hours of video is uploaded every minute.
Events that are broadcast live are expected to push technologies to their limits in coming years and to increase global IP traffic substantially by 2022.
“Companies wishing to drive their marketing strategies and capture new consumer markets will benefit from a host of new technologies that are making video streaming and live interactive events better than ever before,” says Colin Baldwin, owner of HF Event Services, which has provided audio-visual technologies for large corporate clients such as Spotify, the ABC and the Tamworth Country Music Festival.
“Stand-out technologies driving growth include large-scale projection technologies, pixel mapping, animation, immersive sound and moving lights with powerful LED engines,” Baldwin says.