Top AV growth areas revealed in Integrate Industry Report
Last month, Integrate released its inaugural industry report and the outlook is looking good for the AV industry in the Asia Pacific region. Using information sourced from an industry-wide research survey, the Integrate Audio Visual Industry Report 2018 presents insights into a localised AV market, as well as predictions for the next five years and beyond.
“Our corner of the globe may be isolated but I’m proud of the reputation our local market has developed for adopting innovation and new technologies to become a key player in the global AV market, ” commented Integrate Event Manager, Soren Norgaard.
“However while our digital media space and advertising is among the world’s most advanced, there is very little dedicated analysis of just how big our contribution to the global market is and what challenges and opportunities are unique to our mature market sectors. Analysis of our region is often included alongside our northern neighbours, skewing results and not addressing our region’s
“China and Korea may be rapidly expanding and Japan entering into a decline, but closer to home our domestic economic climates are being affected by housing downturns, population growth is
putting pressures on the supply chain and general financial and political uncertainty will continue to impact our AV industry. This is why it’s so important that we look at the Australian and New Zealand marketplace exclusively, to get a clearer picture of the opportunities to be found on our shores.”
The report finds that this distortion of Asia Pacific results in AV is largely due to the fact that ANZ is not a manufacturing market; therefore the data coming out of countries like China and South Korea tends to skew the figures for Australia and New Zealand.
As such, the data and insights contained in the Integrate report identify key opportunities that will ultimately help shape the future of the AV industry in Australia and New Zealand.
It’s clear from the research that the outlook is positive, with most respondents expecting the AV industry in Australia and New Zealand to continue to perform strongly. Whether the respondent was a seller or user, the overwhelming consensus was that the Home Automation/Smart Technology, Streaming Media, Storage and Distribution, and Unified Communications categories would continue to grow over the next five years.
Fuelling this growth is the increasing demand for connectivity, networking and automation – both in the home and workplace – plus the rapid adoption of streaming services. Indeed, streaming services and AV over IP are viewed as key market trends that will impact the next 5 years.
The full Integrate Audio Visual Industry Report is free to download and can be accessed here.