The lines between broadcast and professional AV continue to blur, and Integrate 2026 (2–4 September, ICC Sydney) is reflecting that convergence head-on. For the first time, SMPTE Oceania will host its Industry Forum on the afternoon of Wednesday 3 September, bringing broadcast engineering expertise directly onto the Integrate show floor and giving attendees a unique opportunity to explore the standards, workflows and IP architectures shaping modern media production.
It’s timely. The shift toward IP-based broadcast infrastructure — particularly SMPTE 2110 — is accelerating, and a growing number of Integrate’s exhibitors are at the forefront. Blackmagic Design has made waves this year with a complete 100G Ethernet ecosystem spanning switchers, recorders, converters and audio mixing, all priced to make IP production accessible well beyond the traditional broadcast giants. Ross Video continues to expand its reach across broadcast and Pro AV with its hyperconverged Ultrix platform, the Vertex unified control system, and robotic camera solutions that serve everything from newsrooms to corporate studios and live entertainment venues.
On the systems integration and distribution side, Magna Systems and Engineering brings over 50 years of broadcast heritage and an extensive portfolio of global technology partners covering playout, IP transport, intercom and monitoring solutions. Videocraft Australia offers a similarly deep bench — from camera and production equipment sales and rental through to full studio builds, OB trucks and flypack systems — backed by decades of hands-on broadcast engineering experience.
They’re joined by Agile Broadcast, OnAir Solutions, Insta360 and a host of other exhibitors bringing specialist capabilities across live production workflows, broadcast automation, immersive camera capture and more. With new products and solutions being announced in the lead-up to the show, the full breadth of what’s on offer will continue to grow as September approaches.
Whether you’re a broadcast engineer exploring IP migration, a systems integrator designing hybrid AV-broadcast environments, or a content creator looking at production-grade tools, Integrate 2026’s broadcast precinct and the inaugural SMPTE Oceania Industry Forum offer a compelling reason to be on the show floor.