AV Marketers Meet-up: Shaping the future of B2B Marketing
Inviting all marketers from AV, Security, and IT sectors to join us at the AV Marketers Event at Integrate 2024. Join us for the meet-up and hear from a panel on thought-provoking topics in new age marketing. An interactive session will provide an opportunity for both the panel and audience to deeply explore topics in B2B marketing, technology trends, and the critical skills needed for success.
In the first segment, we will discuss and share insights regarding the essential skills required for excelling in technical B2B marketing. These skills have been categorised into four key areas by a survey: Brand Creativity and Media, Data Technology and Measurement, Talent Marketing Organisation, and Society and Sustainability. Our panellists and audience will identify the crucial skills that marketers need to acquire and enhance to achieve their business objectives.
The second segment will examine critical factors for marketing leadership with Artificial Intelligence (AI). The advent of AI is redefining marketing, creating novel pathways to comprehend, engage with, and convert our audiences. The conversations will examine the anticipated broad integration of AI in marketing, how marketing teams’ competencies are evolving in response to AI, the type of investments in AI made by marketing leaders, and methods to humanise AI.
