30 Aug-1 Sep 2023
ICC, Sydney

AV Marketers Meet Up

The AV Marketers Meet Up is back for 2023. Presented by AVIXA and Integrate, this event is a unique networking opportunity for AV Marketers at all levels. As part of the event, a curated panel will discuss with experts the current challenges that marketers face - specifically in technical markets like AV and IT.

1st September 2023
Tech Talk Theatre
09:00 - 09:50

Marketing in 2023 and beyond

As the AV industry slowly gets back onto its feet, companies are now focusing on speeding up growth with a revived interest in marketing to support this phase.

On the other hand, slashed marketing budgets, pressures of performance, Return on Investment (RoI), talent churn and the overall uncertainties are compelling marketers to re-think, re-invent and re-imagine the way marketing is seen as a catalyst for the organization’s growth plans.

As businesses processes mature and transform to brace up for future disruptions, marketing is all about creating a path to achieving more for less in a sustainable manner.

A panel discussion with a cohort of AV marketing leaders in the region,  will discuss some of these pressing challenges, trends, new approaches and practices that can help marketing professionals achieve goals of strategic growth and drive marketing excellence.

The discussion will cover topics like digital transformation, performance vs brand marketing, marketing budgets, challenges in talent acquisition and re-imagining marketing of events and more.

Who was this for?

B2B Marketing professionals at all levels who are currently working in AV/IT firms, exhibitors participating in Integrate or Security 2023 or their associated companies.


Friday 1 September, Tech Talk Theatre

The 2022 Leading Tech Marketers Panel

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