30 Aug-1 Sep 2023
ICC, Sydney

AV Marketers Meet Up - 19 August 2022

The AV Marketers Meet Up was a new initiative presented by AVIXA and Integrate at Integrate 2022. This event was a unique networking opportunity for AV Marketers at all levels. As part of the event, a curated panel discussion with experts explored current challenges that marketers face specifically in technical markets like AV and IT and was a collaborative forum to share new approaches, explore opportunities and trends in marketing for AV.

19th August
Tech Talk Theatre
8:15-9.45 am

Marketing in 2022 and beyond

As the AV industry slowly gets back onto its feet, companies are now focussing on speeding up growth with a revived interest in marketing to support this phase.

On the other hand, slashed marketing budgets, pressures of performance, Return on Investment (RoI), talent churn and the overall uncertainties are compelling marketers to re-think, re-invent and re-imagine the way marketing is seen as a catalyst for the organization’s growth plans.

As businesses processes mature and transform to brace up for future disruptions, marketing is all about creating a path to achieving more for less in a sustainable manner.

A panel discussion with a cohort of AV marketing leaders in the region,  discussed some of these pressing challenges, trends, new approaches and practices that can help marketing professionals achieve goals of strategic growth and drive marketing excellence.

The discussion covered topics like digital transformation, performance vs brand marketing, marketing budgets, challenges in talent acquisition and re-imagining marketing of events and more.

Who was this for?

B2B Marketing professionals at all levels who are currently working in AV/IT firms, were exhibitors participating in Integrate or Security 2022 or their associated companies.


Friday 19 August, Tech Talk Theatre

Insights from leading Tech Marketers

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