Marketing in 2022 and beyond
As the AV industry slowly gets back onto its feet, companies are now focussing on speeding up growth with a revived interest in marketing to support this phase.
On the other hand, slashed marketing budgets, pressures of performance, Return on Investment (RoI), talent churn and the overall uncertainties are compelling marketers to re-think, re-invent and re-imagine the way marketing is seen as a catalyst for the organization’s growth plans.
As businesses processes mature and transform to brace up for future disruptions, marketing is all about creating a path to achieving more for less in a sustainable manner.
A panel discussion with a cohort of AV marketing leaders in the region, discussed some of these pressing challenges, trends, new approaches and practices that can help marketing professionals achieve goals of strategic growth and drive marketing excellence.
The discussion covered topics like digital transformation, performance vs brand marketing, marketing budgets, challenges in talent acquisition and re-imagining marketing of events and more.