Soren Norgaard’s Visit to Integrated Systems Europe 2025 in Barcelona

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Integrated Systems Europe (ISE) 2025 has wrapped up another successful week in Barcelona, further adding to its reputation as the world’s leading event for the AV and systems integration industry. With some 1,605 exhibitors and 92,000 sqm of show floor space, this year’s event was a true showcase of innovation for the AV industry, bringing together 85,351 unique visitors from 168 countries around the world.

Travelling from Australia, where I organise Integrate—our premier AV event (running from August 27–29, 2025)—ISE is always an invaluable opportunity for me to connect with global industry leaders, explore emerging trends, and experience new technology firsthand. While Integrate is a smaller-scale event, we are proud to host many of the same world-class brands seen at ISE. Walking the show floor last week, I had the opportunity to engage with leading brands such as Crestron, RGB Link, BIAMP, Absen, Sennheiser, Silicon Core, Riedel, Asus, Aopen, Ross Video, Lightware, Epson, Harman, Max Hub, Jabra, Wesco, DTEN, Neat, Yealink, HP Poly, Logitech, and many more or as many as I could possibly fit in.

Beyond the exhibits, some key highlights for me at ISE included experiencing the Esports Arena in action, where cutting-edge gaming and broadcasting technology took centre stage. The Robotics and Drone Arena showcased the latest advancements in automation, while the Discovery Zone introduced emerging products and innovators. The AVIXA TV Studio added an exciting live broadcast element, and the conference sessions—focused on industry megatrends and provided me with valuable insights that will help shape our content at Integrate later this year.

With over 200 estimated Australians attending ISE annually, the event remains a vital platform for networking and collaboration. It’s not only an opportunity to catch up with key exhibitors and our association partner AVIXA but also a chance to gather inspiration for Integrate, ensuring we bring the latest AV innovation to the Australian market.

The Tech Talks program at Integrate is well underway for the 2025 draft program. If you are interested in contributing, we would love to hear from you! Reach out to be part of the conversation shaping the future of AV.

 
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