AI is no longer a future concept — it’s actively reshaping how content is produced, personalised, and delivered today.
This session moves beyond theory and vendor roadmaps to showcase real-world deployments across broadcast and media, from personalised audience experiences to agentic workflows and automated production pipelines.
Through a fast-paced series of case studies, we’ll explore how organisations are actually using AI today — what’s working, what isn’t, and what’s been learned along the way. The conversation then shifts to a candid panel discussion on ethics, trust, and accountability, tackling the real-world implications of AI adoption across different operating models, from public broadcasters to global platforms.
The session closes with a forward-looking perspective on standards, interoperability, and SMPTE’s role in shaping how AI is responsibly implemented across the industry.
Designed to be practical, honest, and highly relevant, this session aims to separate real impact from hype — and give attendees a clear view of where AI in broadcast is heading.