The future of live production is being shaped by experience design as much as technology. As immersive environments, AI‑assisted tools, broadcast workflows, and data‑driven insights converge, the focus is shifting toward how audiences feel, engage, and participate in live experiences. This panel explores how emerging production models are enabling more immersive, adaptive, and meaningful events and how the decisions made behind the console directly shape audience impact. Attendees will gain insight into how to design future‑ready live experiences, not just operate them.