AI is no longer a future concept — it’s actively reshaping how content is produced, personalised, and delivered today. This session moves beyond theory and vendor roadmaps to showcase real-world deployments across broadcast and media, from personalised audience experiences to agentic workflows and automated production pipelines. Through a fast-paced series of case studies, we’ll explore how organisations are actually using AI today — what’s working, what isn’t, and what’s been learned along the way. The conversation then shifts to a candid panel discussion on ethics, trust, and accountability, tackling the real-world implications of AI adoption across different operating models, from public broadcasters to global platforms. The session closes with a forward-looking perspective on standards, interoperability, and SMPTE’s role in shaping how AI is responsibly implemented across the industry. Designed to be practical, honest, and highly relevant, this session aims to separate real impact from hype — and give attendees a…

Hybrid is now the norm — spanning on‑prem, cloud, IP networks, and remote production. The real challenge has shifted from “can we do it?” to “how do we design, operate, and scale it reliably and cost‑effectively?” This session brings together real-world experience from broadcasters, vendors, and network providers to explore how modern distributed workflows are being built — and where they still break. What belongs on‑prem vs cloud vs edge Cost control & predictability in hybrid/cloud workflows Operational impacts: latency, skills, monitoring, support models IP contribution vs satellite – where each still fits Designing for resilience: redundancy models & failure scenarios Real deployments — lessons learned (not just roadmap thinking) Panel discussion: What should not move to the cloud? How much redundancy is “enough”? Is satellite still essential in a cloud/IP world? Managing cloud cost blowouts and unpredictability Who owns failure — broadcaster, telco, or vendor? Hybrid staffing models and…

What is MXL? As live production continues its shift toward software‑defined, IP and hybrid environments, the industry is moving beyond hype and into practical delivery. This session explores some of the most significant developments shaping the next phase of broadcast and media technology — from Media Exchange Layer (MXL) and multi‑vendor interoperability, to cloud‑based and hybrid production models, practical applications of AI, and the evolving role of standards in increasingly complex workflows. Through short presentations and panel discussions with vendors, standards experts and practitioners, we’ll examine how traditional broadcast equipment manufacturers are transitioning to software platforms, how cloud no longer means “public cloud only”, and how new technologies can coexist with established SMPTE standards to deliver flexible, scalable and future‑ready production environments. Designed for broadcasters, technologists, systems integrators and AV professionals, this session focuses on real‑world use cases, lessons learned, and what to realistically plan for next.